Instagram Reels for Art Exposure and growing your Audience and Following

Instagram Reels is a feature on Instagram that allows users to create and share short, 15-second video clips set to music or other audio. Reels have become increasingly popular in recent years, and many artists are using them as a way to showcase their work and grow their following on Instagram.

Here are some tips for artists looking to grow their following on Instagram by strategically creating Reels:

  1. Showcase your work: Reels are a great way to give your followers a behind-the-scenes look at your creative process and showcase your art in action. Consider sharing short clips of you painting, drawing, or working on a sculpture, or create a reel that highlights a finished piece of art.

  2. Be creative: Instagram Reels is all about creativity and having fun, so don't be afraid to think outside the box. Experiment with different formats, such as time-lapse videos or stop-motion animation, and try incorporating elements like text or special effects to make your Reels stand out.

  3. Use relevant hashtags: Hashtags are a crucial part of Instagram's search and discovery features, and using relevant hashtags can help your Reels get seen by a wider audience. Consider using hashtags related to your art style or medium, as well as more general art-related hashtags like #art, #creative, or #artist.

  4. Engage with other users: Reels are meant to be shared and discovered, so make sure to engage with other users on the platform. Like and comment on other users' Reels, and consider creating collaborations with other artists or participating in Reel challenges.

  5. Be consistent: As with any social media platform, consistency is key to growing your following on Instagram. Try to post Reels regularly and maintain a consistent aesthetic across all of your content to keep your followers engaged and coming back for more.

By following these tips, artists can use Instagram Reels to showcase their work, reach a wider audience, and ultimately, grow their following on the platform.